You could rely on the graphic design firm to make your brochure marketing successful. However, you would not be able to ensure triumph not unless the material you will receive is at par with the industry standards. You will know that the brochures made for your firm will surely bring sales right at your door when it holds the following attributes:
Simple. Straightforward graphic design is one of the unexpectedly effective characteristics of a marketing material, which may be a brochure. At present, modern artwork means less clutter and complicated concepts. In other words, the key is to follow the “less is more” idea.
Understands the Customer. You should check if the brochure gives answers to what your customers may likely inquire firsthand. For instance, it should at least convey what your products are even at first look. The brochure must give your prospects answer to their current needs.
Motivates. Check if the brochure will make you think it is best not read or the contrary. If it is the former, then it is not properly designed. Brochure marketing is efficient if you make the recipients look inside. The graphic design on the front page or cover must tell the reader to read through or there must be an exclusive bid.
Sells in Disguise. Your brochures are not meant to sell your products or services by providing information on prices. Remember, your clients only care about their needs and wants. As much as possible, you sell but in disguise. Tell them what you can do for them that others cannot. Alternatively, inform what you could carry out better than your rivals.
Perfect for Sharing. Your marketing material must encourage the receiver to share it with his or her family or friends. Aside from what you could do, add tip-based content related to your business. For instance, if you sell skin care products, try teaching your potential clients how to maintain clear skin every day.
With the aforementioned aspects, you could easily determine if you will send your brochure for revision and improvement.